Media Ethics Essay Example | Topics and Well Written Essays - 2250 words

Media Ethics - Essay Example No one seems to be protected and the number of victims of violence, and in so many cases murder continues every year. This calendar year is no different and so will the forthcoming years unless actions will be done, both locally and on a global level. The following stories are just some of the many that remain prevalent in so many countries. And to think that all are well within barely two months after the ‘ball dropped’ so to speak on the New Year. One cannot help but be appalled and flabbergasted as to the number and parallelism of these stories. Indeed, no good deed remains unpunished. Maybe there is much truth in what Pablo Neruda refers to as, â€Å"the whore freedom, the land with no overcoat† (â€Å"Injustice†). The list begins with Basil Ibrahim Faraj, a cameraman of the Palestinian Media and Communication Company who was killed last January 7, 2009 in Gaza. Faraj and company’s car was not the target but was caught in between the attack. Ando Ratovonirina from Madagascar was working for Radio Tà ©là ©vision Analamanga (RTA), witnesses claim he was shot by presidential guards, nonetheless, while in a demonstration against the administration in Antananarivo covering the story. The Associated Press (AP) reports 167 injured and 25 killed in the incident. Another radio and newspaper reporter, Uma Singh, was attacked by 15 people who stabbed Singh to death last January 11 in Janakpur, Nepal. Local journalists and other groups believe that those with motive for the murder include Maoist workers who she openly condemns for her father and brother’s kidnapping and murder back in 2006. Freelance correspondent and ‘Novaya Gazeta’ contributor Anastasiya Baburova was shot an d killed by someone in a ski mask last January 19. She was with Stanislav Markelov, a human rights lawyer after the latter had just given a press conference. The attacker shot at Markelov execution-style according to reports in the prosecutor-generals office. Apparently,

The advantages and disadvantages of Opera Reservations System (ORS), Essay

The advantages and disadvantages of Opera Reservations System (ORS), by MICROS systems Inc, for hotels and restaurants - Essay Example Opera Reservation Systems also happens to render specialised services to the restaurants and hotels by designing different software like that for the Sales and Catering department. The Opera Reservation Systems also happens to enhance the potential of service quality rendered by the hotel and restaurants through the high amount of incorporation of different types of innovative tools. This tool helps the hotels and restaurants in generating effective services to the customers through maintaining effective relationship based services with them. Again the tool also helps the hotels in effectively maintaining the guest rooms and also helps the corporation in adequately working out resources meant for organising events. The software also helps the hotels and restaurants in effectively tracking the sales pertaining to the different departments and also in tracking the highest sales figure in regards to the different items. Opera Reservation Systems software also helps in regulating the inv entory pertaining to the different category of guest rooms in the hotel. Acting like an effective planning tool the software helps the hotel in arranging for the food and beverages meant for domestic and international guests. The software also helps the hotels in effectively meeting the different bills pertaining to banquet and other room services rendered to the guests. Opera Reservation Systems also acts as an effective forecasting tool for the hotel and restaurants in helping the companies estimate the rise in the number of guests and the sales pertaining to the different categories of services and products rendered. The operating system also helps the hotels in effectively analysing the margins pertaining to the cost and the profits emanating out of the services of the company. Having said the essential features and services rendered by the software to the hotel it can be easily understood that such services tend to make the people much effective in rendering continuous services to the customers. The people operating based on such software can thereby effectively communicate with the guests and consumers and thereby help in enhancing the brand image of the concern. Thus the incorporation of such software helps to render specialised services to the hotel corporations and thereby enhances the potential in gaining new markets and also in successfully developing its brand image. Enhanced use of the software by the different level of employees thus makes the people get an overview of the entire operation performed in the hotel sector (HRS, 2006). Disadvantages for Restaurants using Opera Reservation Systems The hotels and restaurants operating based on software such as Opera Reservation System though reflect salient number of advantages is also struck from some serious drawbacks. The practice of depending highly on such software creates a problem for the concern especially in cases of long term power cuts. The internal people of the concern being highly depende nt on

Reasons For Dominance Of One Party Rule Politics Essay

Reasons For Dominance Of One Party Rule Politics Essay Various authors and political analysts have criticized the one-party-system in Africa and its impact on democracy and development of the dark continent. There have been debates over the past as to whether single-state party system is the way to go for Africa, with civil societies, international organizations and local African scholars deeming the practice as barbaric, undemocratic and a system that will destroy Africa. There are several reasons why the one-party rule tendency was dominant among African countries. Consolidation among ethnicities Many African countries have experienced serious threats to their national cohesion, post-independence and ethnic clashes caused by internal disputes regarding imperative resources like land, minerals, water and power. After gaining independence, most African countries transpired into the single-party system, argued as the ideal way to bring the people together before engaging in power struggles brought about by multi-partism. Aknirade.S (2000) claims that the one-party system ensured stability within a democracy.She asserts that multi-partism and democratization is accompanied by struggle for power and division in the people among political partys lines. The jostle for the limited power will cause upheaval in the national cohesion. A single-party system ensures consolidation in the political arena and ensures that conflicts and chaos which could lead to war and mass destruction are avoided. She argues that former Tanzanian President Nyereres move to adopt single-party system was a mo ve, meant to solve the tension existing between tribes as a result of social divisions, but misinterpreted as a move out of ignorance. She further adds that the African states were observing and following suit of the European systems of governance, where legitimacy of the state was ensured before allowing competitive parties to play part. Elite fragmentation in the governance is according to her, a major cause of disruption among African states. Wars, chaos and violence A single-state system appeals unity, strength and brings about communalism and multi-party systems will bring about division among ethnic groups and economic disintegration of certain areas in a country according to many African leaders Another argument why the single-party system is suitable for the African people is the disputes brought about by elections. As trivial as it may seem, African economies have been marred with problems arising from poll violence. This is an outcome related to multi-partism where political leaders break the rules of the game to ensure a win driven by self-aggrandizement, and greed for power. It has been reported in very few cases where political leaders accept defeat during election and inciting their supporters to act. Hameso.S (2002) critiques the attitude among African leaders claiming that when changes seem eminent, political protagonists refuse to accept the outcome as fair. A recent case involved Kenya during the 2007-2008 elections, where alleged rigging caused tribes to kill other tribes. The post election violence was caused simply because the politics were tribal based. Two major tribes had their candidates as the major runners, and when one was defeated, the losing contender cried foul sparking up ethnic wars among different tribes in the country. The result was the death of thousands the displacement of hundreds of thousands of people (BBC April 13, 2008). These Kenyans claimed to kill in the name of democracy, the same democracy brought about by multi-partism.The situation was ironically solved by the power-sharing agreement between the two main candidates, insinuating a thirst for power among the leaders, a case also observed in Zimbabwe,2008(Peta.B February 4,2009). The political problem in this case is deeply rooted in the minds of Kenyans, which runs deep along tribal lines, and how to change the perception of the people is still a hard task, and its indeed a sad case. This is blamed on the exemption of some tribes in the nation building so competitive politics is definitely ethnic based. Another unfortunate incident brought about by the struggle for power in multi-party states was the arrests and unrests in Senegal in 1988, where riots and chaos erupted after Abdou Diof was re-elected as President (Brooke.J March 6, 1988).Some people argue that the only way such problems can be avoided is by reverting to the good old system of single-party rule. Illiteracy and ignorance among Africans Otite.J (September 2009) states that there exists a positive correlation between education and peace. In a continent where the literacy and comprehension level is high, then democracy is exercised better and the people know the need to decentralize power in the government and advocate peacefully for that move. When a large population of a country is illiterate, the people are unaware of what rights are entitled to them and are taken advantage of, by the corrupt and selfish leaders who can destroy the country beyond repair. The case was so during the single-party ruling system and Africans did not know about the good governance of a country and believed what their leaders conveyed to them. Democracy according to some leaders is an alien concept, derived from the West, and that illiteracy and a miniscule middle class will make it impossible in Africa .The context of that statement is true to some extent. Africa has the highest percentage of illiteracy in the world and percentage was higher in the post-colonialism days African intellectuals however dismiss the above comment of illiteracy by saying such skepticism, is a major cause of the downfall and through empowerment and knowledge, the situation can be changed. A Guinean journalist, Siradiou Diallo disagrees and is quoted to say that These are only politicians formulas and slogans designed to abuse and dupe public opinion. The question as to whether Africans can overcome this illiteracy and take control of their own destiny is doubted when the development is slow-paced and the educational, political and economic situation is terrible compared to the other continents. (Brooke .J March 6, 1988) The lack of democratic thinking ways in Africans has encouraged manipulation and exploitation by these leaders who managed to convince the people that single-party rule was the ideal system of rule. Fragile media and a deceptive civil society The medias role in promoting democracy and transparency in issues governing a country is indisputably important in every society. The press has a right and the freedom to articulately inform the public about the happenings, regarding national issues and also inform the public about their democratic rights. They have the power to reveal atrocities and misuse of power being conducted by any government body regardless of status and position. Basically the medias role is to inform, educate and empower the people. Through the media, people are well-versed on certain happenings and can call for action to change the situation. These media privileges definitely clash, with any government that has a single-party system because democracy is limited to some extent. In those post-colonial times, the existing media was inactive and in some countries non-existent. The existing media houses were government owned and controlled and any information that portrayed the government in any negative way was discarded. Harsh legal laws were in place to deal with the perpetrators and discourage any form of unauthorized reporting. Sadly in the present day, some media houses are still controlled by the government. The media according to Hameso.S (2002) had to operate under strict controls placed by the single-party states. The media was also monopolized with one broadcast house available in most countries e.g. in Kenya, Voice of Kenya was a government owned and controlled broadcasting house. The adversial relationship between the media and the government can be traced back to the dictatorship rules after colonialism, where media was stifled and media people tortured and jailed for oppressing the government. The information had to be approved by the government, before being conveyed to the people, undermining the basic function of media i.e. democratizing communication. Therefore the African people lacked a channel through which they could air their grievances and the acts of government were kept secret and out of the open. Another significant contributor to the system was the illusive civil society. It is common to find lobby groups in any country fighting for human rights and good governance. Civil societies did exist back then but their impact was not felt like the medias. Hameso.S (2002) argues that civil societies are perceived to be the groups distinct from the state yet they interact with the state and influence the state. He views association as the thin line between being independent and involved with the state. The civil societies are supposed to fight for the rights of the common good, yet during despotic rules, most civil societies were accused of being absorbed into the selfish needs of the government. The descent and composition of these groups was first of all ambivalent, with the question on, who represented these groups, being raised. These civil societies dealt with complex issues regarding governance and with most of Africas population being illiterate, eyebrows were raised on whether the societies actually represented the issues of the common good or if their interests were based on the elite few, or if they were being driven by the one-party governments (Hameso.S,2002). These civil societies and media are supposed to act as watchdogs to the government and play a significant role in bringing about democracy. The lack of power and manipulation by the governments of these groups during post-colonial times provided the opportunity for the communist leaders to establish the single-party states without external pressure. The value dilemma According to Hameso.S (2002) the single-party system was further fueled by the notion that conformance of the western values and systems including the multi-party system was unorthodox and objectionable. Adoption of the system would lead to weakening of community ties and bring about confusion of interests among Africans. Africans believed that the adoption of the multi-party system would show that they did not believe in their own values, beliefs and opinions and instead chose to blindly follow the traditions of the West, who had earlier on robbed them of their national pride during colonial times and oppressed them for decades. It was feared that the imposition of Western-Style ruling, anomalies would occur including conflicts. The consequences are further proved after the adoption of multi-partism, where leaders call for a return to the single-party states, wherever violence occurs, and blaming multipartism as the focal cause for power struggles. Poor governance When the colonialists left, African states were left in weak conditions, with the power to rule left in the hands of a few who had learnt from the colonialists. Even these few individuals did not have the proper tools and skills to govern a nation and lacked knowledge on how to institutionalize and consolidate the pre-existing national institutions. The leaders did not have an idea on how to allow fragmentation of other independent parties and maintain the political balance and economic stability as well. This responsibility was hard since the people expected change .The governments were not properly institutionalized with the African leaders constantly seeking help from other Western countries in terms of aid, economic and political advice.Stambuli.K.P (2002) described this as a post-colonial African design of government who used democracy as an excuse to employ the same divide and rule policy that the colonial powers used. They tightened their grip around power and filled the Afric an people with false hope and mediocre ideologies of transforming the countries. The leaders postured themselves as powerhouses, with no opposition or an enlightened nation to oppose them, ensuring their tyrannical rules subsisted for decades. Power transition. The challenges involved in transitioning a single-party state to a multi-party one, encourage the people to maintain the existing conditions. The frail economics and fear of uprisings is also another validation to the previous dominance of these systems of governance. Transfer of power in many states brought about violence and this discouraged the people to challenge the ruling parties fearing the situation would get worse and could paralyze development completely. According to Aringo.P.O (October, 2004) says the transition in some countries e.g. Kenya was faced with oppression with the opposition parties being treated as enemies. It is a common trend where the opposition party members are arrested and implicated with crimes they didnt even commit as a way of silencing them. Cases of alleged murders of key front members of opposition members were not unheard of, and people were not willing to risk their lives in the name of democracy.Assasinations and ethnic genocides were crimes com mitted just to stifle the other side. Leaders disregarded the opposition parties in broad daylight, for example in Kenya, President Kenyatta referred to the opposition party members as snakes. Why the single party system failed It is obvious that a revolution has taken place over the past half-century with only Eritrea existing as a single-state party. The political metamorphosis has led to the existence of opposition parties in many countries, and some have even taken over, the preceding single-state parties. Neuberger.B (n.d) argues that the system is not the solution for African countries because a partys long term stay in power does not necessarily amount to success. He claims that parties in some African countries have been in power for decades yet their portfolios have no significant improvement, to prove their long stay and service to the people. He claims that cruel, selfish minded regimes have survived for decades and in some cases some regimes keen on change and reforms have been overthrown within a short time of their ruling, hinting the fact that maybe people are susceptible to change and do not want to change the status-quo, in fear of worse future repercussions .He suggests three criteria that can be used to determine if one-party states are necessary in the African continent;stability,economic development and nation-building, with regard to factors of democracy and human rights. Neuberger.B (n.d) seeks to establish if the existence of a single-party state affects the performance of the nation, by challenging the people to use the three criteria to rate their countrys development, and hints that very few countries could meet the requirements of the named criteria. Chief Emeka Anyaoku, a former Secretary General of the Commonwealth is a great strong critic of the single-party state, claims that the former governing system is the root cause of all troubles facing the continent. He attributes all the developmental problems being faced as consequences of the rulings in the post-independence era, characterized by single-party systems. He is quoted to say that Nothing has done more to destroy Africa ,than one party rule and military dictatorship(Ghana News Agency November 10,2007).He claims the military coups brought about by the single party governments, not only caused the democratic destruction of the African people but caused economic downfalls in the then sensitive growing economy. He further claims that single-state parties curtailed the efforts of productivity and development that enabled a golden age of sycophancy, and resulted in a one-man rule and bred mediocrity (GNA November 10, 2007) He says that the prime cause of all these problems was as a result of these systems that brought about corruption, oppression and ethnicity tension between tribes and nations, leading to wars. He further adds that these financial problems led to the dependency of foreign aid, like a drug, and brought about massive economical problems that will take years to solve, claiming that the greatest regret is not that the problem was brought about by non-Africans, but was self-imposed. The downfall of the single-party system can be attributed to certain things. Gentili.M.A (2005) presented a report at a global forum in Seoul and claimed that one of the contributing factors to the failure of the single-party system was the economic liberalisation of the 80s.The governments had failed to deliver what they had promised and the common people felt betrayed, leading to political democratization. The people felt that through competitive politics and opposing parties, the government would feel pressured to perform. By the end of the 80s structural adjustment in the economies was prevalent, and the interference and control of the single-party government was noted as a root cause of the economic challenges being faced. This was a crucial field and Africans felt the need to protect their own futures by developing their countries through economic stabilization and privatisation.This could only be done through abolishing the system and so began the democratization process. This progression was characterized by establishment of new-fangled norms and poli cies, institution building and good governance. The existence of multi-partism was the first step towards achieving these developmental goals, through free and fair elections and promotion of the media and civil societies as watchdogs. Another reason leading to the failure of the one-party rule was the failure of political and socio-economic development ,and a good example is Ghana which was the first African country to gain independence in 1957.Mariam.A (January 25, 2010)verifies that President Kwame Nkrumah established a one-party system rule adopting socialist ideologies. Within a year of his rule, he had already transformed himself into a power-hungry despot, by establishing a fiery rule where his actions were unopposed, conferring to himself all the powers, whether constitutional or judicial. He opposed any criticism and laid down callous labour laws, by declaring strikes illegal. He was known for making unlawful arrests for any one suspected of sedition and his irrational economic plans of the state. Ghana was at the time a large exporter of cocoa and was the most successful countries in Africa, but due to Nkrumahs power misuse, Ghanas economy failed miserably making it one of the poorest countries in the con tinent. The downhill performance of the economy prompted the coup de tat which saw him being overthrown. Countries such as Tanzania also abolished the one-party system after the repercussions impacted their economy. The Ujamaa system of collectivized farming also led to a plunge in the agriculture production in Tanzania. He also claims that the one-party system has failed miserably in increasing national unity and preventing clashes as civil wars, genocides and corruption are rampant since pre-colonial times.Mariam.A (January 25, 2010) further claims that these dictatorships are the root cause of African problems of famine, corruption, economic under-development, political unrest and over-dependence on foreign aid. He claims that the social, political and economic ills facing Africa will be solved if the people are wise enough to realize the games posed by these political leaders. He claims that the leaders re-brand themselves by joining new parties but still have the same selfish intentions. Africans must be empowered to in an open, and informed multiparty process. He claims that the argument of Africa not being tailored to handle the Western system of multi-partism as layered sophistry and paralogism of African leaders who are obviously power-hungry. Pan-Africanism and pressure from the international bodies led to the dissolution of these systems. These leaders practically, destroyed the economic status of their countries and in sought help from the international bodies such as IMF, World Bank and other organizations. Democracy was a pre-requisite to the granting of these aids to most countries, and to salvage the situation, many leaders complied with this demand. Though many economies resisted at first, the situation became worse when the aid reductions were implemented, placing these leaders in a dilemma. The donors advocated for privatization which could be better managed through a multi-party system. Stambuli.K.P (2002) in his paper claims that these auspices influenced African states to end the restrictive trade laws and motioned the process of privatization, which ultimately led to the abolishing of the one-party system. Conclusion It is clearly evident that the invasion of multi-partism has not compelled the changes that the people expected. The single party system way of operation is still being observed in many countries up to the present day. The conversion of the party systems in Africa over the years has verified beyond a shadow of doubt, that the reasons why African countries are still to revive themselves is not because of the previous non-existence of opposition parties, but within the leaders themselves. In a continent where the leaders openly commit iniquities against people and declare themselves unsurmountable, getting rid of these leaders will be the first step towards practicing democracy. The African people should be empowered and education spread to all corners of the struggling continent and help eradicate this virus of incompetent leaders that has been eating into the core of the continents own existence.

The New Beetle Case Study Essay -- essays research papers

1.) What made the â€Å"Drivers Wanted† campaign so successful? What did the campaign try to motivate the consumer to do? What measures prove that the campaign was successful? What did it do to the consumer’s perception of the brand? Looking back, Volkswagen’s decision to switch advertising agencies—from DDB Needham to Arnold Communications (AC)—was a critical step in the company’s comeback bid. After all, AC was the one who came up with the â€Å"Drivers Wanted† campaign. As stated in the case study, after AC won the Volkswagen account, they did some in-depth research on consumer and dealer perceptions of Volkswagen. They discovered that—Volkswagen consumers are younger, slightly more affluent, and more educated than the average car purchaser; Volkswagen owners are creative/confident/adventurous individuals who enjoy a more active role in driving; and Volkswagen was perceived as its namesake, the â€Å"people’s car.† Other important information was also taken into consideration, including—the rational benefit of Volkswagen was that it was the only brand that offered German engineering at an affordable price. The emotional benefit of Volkswagen was that it represented a different way of driving (more connected to the road) and living (more connected to the world). With this information, AC began to craft an ad campaign that played to these strengths (consumer influences). The â€Å"Drivers Wanted† campaign was success ful because its message—which was based on AC’s in-depth research—clearly ta...

A Modern Anachronism

Authors have their own unique style to develop different tones and themes, and there are countless ways each author conveys his or her theme in the story. Kurt Vonnegut is an esteemed author of many well-known novels. He is also known for his collection of short stories known as Welcome to the Monkey House. One of the short stories called â€Å"All the King's Horses† displays a perfect setting of suspense, and how the effects of war erode soldiers and their families. To do this, Vonnegut uses a satirical tone with hints of unusual playful expressions; by doing so, he lets readers know that many sacrifices are at times necessary in order to protect loved ones, just Vonnegut's character Pi Ying says, â€Å"a chess game can very rarely be won . . . without sacrifices. The theme is that people shouldn't rely on their own individual talents and social status to get themselves past obstacles in the path to their goal. Kurt Vonnegut creates his theme with the aid of the satirical tone in the story â€Å"All the King's Horses†. Vonnegut is implying that there needs to be a point where people use their own unique abilities to enhance what they do for a living. The reason Vonnegut used a game of chess, instead a game of checkers, is for the immense magnitude of possible choices a person can make in the game of life. Every person has his or hers own style, making it so each player in the Miguel 2 game of chess must learn quickly the style of the other person. This concept of adapting rapidly to the opponent is the basic theme Vonnegut clearly wants to convey in the story. Characters in Vonnegut's short stories have a unique role, especially in his story â€Å"All the King's Horses†. There are two main characters that develop the tone of sarcasm and cynicism. Colonel Kelly and Pi Ying are two leaders of their own respective groups armed to play a game of chess, which symbolizes two armies in battle. Although Pi Ying uses life-sized chess pieces, Colonel Kelly's family and the soldiers under his command must listen to the colonel's orders like pawns. Pi Ying's second in command is Major Barzov, who makes a point, † He'll learn to be a pawn yet . . . It's and Oriental skill Americans could do well to learn for the days ahead, eh? † (99). This quote adds a satirical tone as Kelly is continually losing soldiers literally. Vonnegut chose this tone because he wanted to criticize the lack of respect some people have towards international cultures or at least the misunderstanding. All the King's Horses† brings the concept of reality to the reader's attention. Vonnegut wants to make sure his readers of future generations don't take family and their prized possessions for granted. Work is a must as technology advances to engulf the â€Å"archaic† ways of doing tasks. But some tasks require the archaic work ethic in order to master the task such as in the classic game of chess. Like Colonel Kelly and Pi Ying, people must work efficiently to earn possessions and a loving family.

Louis Wright

The United States of America is still seen by many other nationalities as a prime place to immigrate to as can be noticed by the current influx of new immigrants.   Although American ways have often been perceived by other people as distinct, Louis Wright’s article, The British Tradition in America in Retrospect, clearly shows that many of the attractive aspects of American culture are actually rooted in British tradition. These aspects such as cultural conservatism, the practical view of religion, moral justifications even of unethical issues, individualism, the business culture, good academic education, fashionability of the English language and the beautiful laws in the United States are all rooted in British culture. One of the most attractive aspects of American culture is the way it seems to break away from traditions.   Many immigrants, especially those from developing countries, find novelty in the creative ways that Americans have been able to remodel British traditions to make it look new or non-conformist. US culture seems to encourage the freedom of expression that many artists desire.   This freedom to create is usually limited in other countries because of its own traditions. Another very prominent aspect of American culture that generates interest among interested immigrants is its perspectives on how to practice religion based on logic and what is profitable instead of theoretical.   Although Americans believe themselves to have broken away from British conservative religious practice, the religion is still inherited from Britain. The implementation of religion in the U.S. is merely loose compared to the very strict and binding religion of the British because of the new found freedom that the early settlers realized they had. Although Puritanism has made moral justifications on unethical issues before, Puritanism’s origins are traceable to Britain.   The origins of this belief are rooted in the British culture and merely implemented on American soil. One very basic attitude that Americans and British have in common is individualism.   The â€Å"mind your own business† attitude is very attractive to other nationalities with many cultural family traditions that hinder individuals from completely achieving financial success. Developing countries mostly lack the business mind-set and are usually focused on familial ties and traditions.   The American emphasis on commerce and trade (which are also rooted in British character) shows interested immigrants that success is easier to achieve in the United States if one is willing to work hard for it. Another attractive aspect of the United States that is deeply rooted in its British heritage is education.   Many foreigners seek to educate themselves within the universities of the U.S. because the academic curricula are based on classical knowledge translated within the bounds of ethical and moral principles.   There are many Christian foreigners who fancy being educated in Harvard, Princeton, etc. because of the way these universities have been espousing great knowledge without totally going against spiritual beliefs. Another very powerful attraction to the American continent is its language.   American English, even if it is already very different from British language due to the influences of other nationalities is still fashionable almost all over the world. The American English language is a great communication tool among international students because of the many books written in this language.   The media has been able to popularize the American culture and with it, the language.   Many nationalities look up to their brothers who can master the American English tongue. Above all, the American laws that espouse freedom and human rights are very attractive to cultures that are troubled by political problems.   American laws, which have been derived from the British legal system, seem to encourage individual freedom and able to protect even the smallest individual from abuse.   Gay’s rights, right to choice and other laws show how liberal but protecting the American legal system can be and this can be very attractive to immigrants. American traditions and fashionable life is very popular because it always seems modern and novel to conservative cultures and developing countries.   However, if one would really take away the hype and understand things the way Louis Wright does, it will become obvious that American have simply developed British systems and made some improvements before they called it their own.